challenge:

Create an identity for fino sherry brand from Jerez, Spain, that embodies the spirit of the region, Andalusia.

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solution:

Build a brand inspired by La Feria, a uniquely Andalusian festival where fino sherry is the unofficial drink. Faralá, meaning flounce, refers to the flamenco dresses that are worn to La Feria. Faralá, the brand, is essentially the fanfare of Andalusia in a bottle.

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