challenge:

Artist  & Craftsman Supply is a friendly employe–owned art supply company that struggles with brand recognition. Their current logo is a disjointed, convoluted and outdated emblem. They need a timeless and memorable identity that communicates who they are and what they offer.

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solution:

This design solution clears out all the words and put’s the brand’s nickname, “A&C Supply,”  front
and center.  Facilitated by select visual cues, the new logo unequivocally and clearly communicates the nature of the company’s service and conveys their folksy brand personality.

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